An upscale lingerie label that is cozy, sexy and understated, using materials from top mills and designed to wow with no fuss.
Negative in the News
NYMAG 2015 - Best of New York
Best Comfortable Lingerie
Lauren Schwab and Marissa Vosper, two downtown friends, saw that daily lingerie rarely felt as easy and stylish as their Alexander Wang tees. So they tested underwear in changing rooms around town for a year and polled thousands of women. What came out is a lineup of four minimal styles made from top-grade cotton and nylon elastane, sourced in Belgium and the U.S. Sizing runs from 32A to 36D ($70 to $85), and wire-free bras, high-waisted briefs and a seamless collection are coming soon.
Among the new lingerie labels worth buying today, Negative Underwear is among those reshaping the intimates game from the inside out.
Negative concentrates on easy, comfortable lingerie. Women created its daily essentials with other women in mind, and they speak to the minimalist in everyone.
Built around the idea of "Treat Yourself," Negative makes underwear for self-assured women who skip flashy embellishment because their natural appeal speaks for itself. Nothing else available looks quite like it, being both sexy and comfy.
Best Lingerie
Negative Underwear, Best New Online Shops
Negative set out to craft simple underwear for people with plenty going on (yes, you), reducing sexy lingerie to essentials so your bras and panties simply help you feel great in your skin. Inside twelve months, founders Marissa Vosper and Lauren Schwab had more than met that aim. Fans already include Lucky EIC Eva Chen, Hannah Bronfman, and numerous R29 editors who rave about the label's flawless foundations.
Negative exists to push back on convention and make something improved: simple, thoughtful and pared down.
What sets Negative's range apart is its attention to detail and refusal to cut corners, giving us easy daily pieces that flatter and feel modern and upscale.
Negative uplifts women in its own way, by backing positive body image. Its mission statement rejects a world that is pushed up and overdone, and the brand chooses to be the opposite.
Negative offers foundations from two young founders who understand, aimed at anyone who would sooner wear nothing at all. Its feel is feminine, relaxed and effortlessly cool.
Eva Chen listed them among her top labels. Goop invited them to create something special for Gwyneth Paltrow. Miley Cyrus, meanwhile, kept turning up on instagram in Negative's latest bodysuit.
Lingerie that works from morning through evening: Negative links practical and pretty, filling an empty niche. Where others offer push-ups and pink, Negative returns to the essentials.
The Millennial Power Women
Behind Negative Underwear:
In 2014, Marissa Vosper and Lauren Schwab launched the upscale web-based lingerie label Negative Underwear. Growth has been steady, and New York Magazine lately crowned it the top pick for comfortable lingerie. Building a company on personal savings and original ideas was hard. Still, the pair succeeded by truly knowing their customer and standing apart with intimates that feel good, look sexy and stay simple.
Negative is carving out its reputation across the trade by pairing comfort and function with high quality. Its point of view is plain: design around the wishes of women.
Lingerie has rarely looked as cool as it does at Negative. The collection rests on sexy minimalism, with flattering shapes, clean details, and tasteful prints and shades.
Negative shakes up the category with underwear that women designed for women, aiming to sell self-assurance rather than bows or padded push-up cups.
